japanese fruit juice box

Posted by T in propaganda

Designing packaging to catch your eye on the shelves over competing brands has led to products becoming more and more brash and vibrant. However, famous Japanese designer Naoto Fukasawa went for the simple and logical approach when designing fruit juice boxes.

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Although only the Banana Juice went into production, Fukasawa also designed packaging concepts for Strawberry and Kiwi juice boxes.

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